The problem with 99% of my new clients is that they can’t spend enough to acquire new customers, and the way you fix that problem is to fix your conversion paths via inbound campaign planning…
The last way to grow a business is to increase the number of transactions per customer.
Enter the Partner Conversion Path – your final step in the Digital Revenue Engine.
The goal of the Partner Conversion Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again.
Because you have received their contact information through the Lead Generation Offer you have the ability to continue marketing.
Ever feel like determining marketing objectives somehow always become a brand vs. direct marketing competition? Who would you place your bet on? Can awareness and engagement objectives live in the same playing field as monetary conversions? The unfunnel methodology provides a new approach to solving this historical battle. We are
Every great landing experience is powered by a great web strategy. While it’s easy to get caught up in the business requirements, any successful digital product needs to first provide the best customer experience possible.
Instead of thinking about segmentation as a way to learn about your audience, think of it as a way to provide them a more relevant digital experience…