This free content mapping template helps you map the touchpoints along the customer journey. Tactics include targeted outbound marketing and automated triggers.
I remember when digital was called “interactive.” Somewhere along the way it changed to all things “digital.” This included not only website clicks or interactions, but all things that influence that click. The new job title of the modern digital strategist should be “Master Reaction Engineer” getting noticed and making sure we learn from that reaction.
Remember when it was so simple?