Most marketers guess how much a customer is worth. They guess how much they can pay for website traffic. But successful online marketers make calculations. Then… they adjust based on data. Based on split testing. And then? They adjust based on math. Let’s face it… Your competition is just
The last way to grow a business is to increase the number of transactions per customer.
Enter the Partner Conversion Path – your final step in the Digital Revenue Engine.
The goal of the Partner Conversion Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again.
Because you have received their contact information through the Lead Generation Offer you have the ability to continue marketing.
This free content mapping template helps you map the touchpoints along the customer journey. Tactics include targeted outbound marketing and automated triggers.
For a moment, I invite you to think of New Orleans as the business and tourists the consumers.
The Big Easy is not the greatest city in the world by any means, nor its design the “cleanest” (whatever that means), but it is quite possibly the best marketing city in the world. Here’s why…
I remember when digital was called “interactive.” Somewhere along the way it changed to all things “digital.” This included not only website clicks or interactions, but all things that influence that click. The new job title of the modern digital strategist should be “Master Reaction Engineer” getting noticed and making sure we learn from that reaction.
Remember when it was so simple?