“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.”
– KIPP BODNAR, VP of Marketing @ HubSpot
It’s hard to know just how many leads you need to generate to meet your company’s online growth objectives.
And even if you knew, how would you know how much traffic you need to drive to your site with your website design efforts to generate those leads? [Read more…]