For marketers, the holidays are all about deep discounts. Deals. Sales. The sales funnel that I’m about to show you, called The Velvet Rope Campaign, capitalizes on that trend. It’s best used for those selling physical products, whether online or brick and mortar, but it can also be deployed for
No quarky messaging or clever image is going to have the persuasion needed to steal other brand loyalists. So why do we keep sinking unprecedented efforts and stress onto end of year holiday campaigns?