But the counterpart is that marketers are overwhelmed. It seems like every week there’s something new we NEED [Read more…]
Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow.
The channels that marketers use today are different, but the same problem remains: Disconnected tools and channels means it’s tough to measure results, and the experience for your leads often [Read more…]
In the modern era, marketers of all sizes have the technology they need to “close the loop” between marketing and sales, but ironically, few are actually taking advantage of it.
Creating an agile business strategy takes work, but how much more work does it take to tip the scale?
If I increase my blog post frequency from once a month to twice a week, what impact will I see?
Important questions like these, [Read more…]