I think its safe to say that a business succeeds when it identifies a group of people with a problem or desire, and then builds a solution (product/service) for which they’re willing to pay.
With a more than 29,000 subscribers, I’ve overseen the delivery of more than 175 landing pages over the last year – here are our 16 best landing pages by conversion rate.
Lead Magnet – noun – an irresistible bribe offering a specific amount of determined value to a prospect in exchange for the user’s contact information (usually an email address).
The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
Over the past decade, SEO has undergone a radical evolution. While stuffing keywords into content and amassing as many inbound links as possible was once the go-to approach, modern-day SEO is much different.
In this free guide from Hubspot and unfunnel, we separate SEO fact from SEO fiction and highlight 17 of the biggest myths that still seem to find their way into modern strategies.
Designed to make your search engine ranking efforts future-proof (Google, Bing and more), this step-by-step approach that has only improved in ranking over time – a cheat sheet for the modern SEO.
Whether you’ve already invested in an SEO strategy or are just getting started, this guide will help you gain a stronger understanding of all aspects of the Google search ranking process.
This series is designed for subscribers or leads who opt-in to receive your lead magnet but DO NOT purchase your initial offer.
The emails follow our Benefit-Logic-Threat conversion path and are generic in design so they can easily be edited and added to any core product offering flow.
NOTE: We usually send only 3 emails for tripwire sales offer follow-up, due to a low barrier of entry.
If they don’t buy within a few days, your best bet is to move on and offer the subscriber a different tripwire offer (or “loss leader” if you have one) via some other tested and proven sales offer at a higher price point.