With a more than 29,000 subscribers, I’ve overseen the delivery of more than 175 landing pages over the last year – here are our 16 best landing pages by conversion rate.
The channels that marketers use today are different, but the same problem remains: disconnected tools and channels means it’s tough to measure results, and the experience for your leads often feels disconnected.
You’re short on the time and manpower needed to execute key, strategic inbound tactics like blogging and social media strategy.
Fortunately, there are marketing agencies and consultants out there who specialize in the inbound methodology that can help.
Lead Magnet – noun – an irresistible bribe offering a specific amount of determined value to a prospect in exchange for the user’s contact information (usually an email address).
The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
Only 1 in 10 professional marketers describe their online lead generation efforts are “highly efficient and effective.”
For most business owners, that’s simply not good enough.
So, we’ve compiled the 30 greatest lead generation tactics into a guide and you can learn the secrets of how the experts at unfunnel and our partners at HubSpot generate a combined total of more than 70k leads per month.
A Lead Generation “Mousetrap” (i.e., lead gen offer or lead magnet) is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information – usually an email address.
Let me guess…
You’re short on the time and manpower needed to execute key, strategic inbound marketing tactics like blogging and social media publishing.
Fortunately, there are several digital media agencies out there who specialize in the inbound methodology that can help.
But like any other agency partner, make sure this digital agency is a good strategic match for the type of goals and challenges you have, as well as your internal teams and processes.
Agencies whose personalities, leaders, skill sets and core values map to the above 11 attributes will be well-positioned to deliver.