But the counterpart is that marketers are overwhelmed. It seems like every week there’s something new we NEED [Read more…]
Unlike traditional 6-12 month marketing planning and execution cycles, Agile methodology allows the Modern Marketing Team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
But what exactly is agile?
In simple speak – agile methodology is [Read more…]
Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow.
The channels that marketers use today are different, but the same problem remains: Disconnected tools and channels means it’s tough to measure results, and the experience for your leads often [Read more…]
Your content may be well-written, accurate and pretty, but if it’s not written for your MVP (most valuable prospect), you’re not going to get results.
“Content writing is like sculpting a piece with the buyer in mind, massaging the thoughts you want to convey into a shape that the buyer [Read more…]