One of the best ways to dominate any niche online is to target “buyer keywords” or keywords that show buyer intent, i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.
If you’re wise, you will strive to get to the first page of Google…
It’s no secret that keyword research is the most important part of any SEO campaign. SEO keywords strategy determine your content, your competition and even your customers. But how can you find high volume, profitable keywords that your competition doesn’t know about without needing weeks of research or expensive keyword research software?
When conducting niche market research it’s also important to do keyword research in order to see what your target audience are searching for online.
It’s never enough just to simply target broad SEO keywords with vague relevance to what you are offering you need to look to target specific keywords that will actually convert into sales revenue.
One of the best ways to do this is to target “buyer keywords” or keywords that show buyer intent, i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.
With over 60 percent of the average daily users crossing paths with Google, it’s likely that the battleground of your industry can be won or lost by your ability to know how users behave online, across devices.
If you’ve already read the unfunnel free eBook with HubSpot, Moz, Distilled and SEO.com, titled “Learning SEO from the Biggest SEOs of 2014” – then you have a good head start on this post. You might be familiar with some of the next steps I’m going to cover. But not all of them – not even close.
Luckily, Google makes it easy for you to find buyers and even the keywords they use when they’re looking to buy. And with a few other tools discussed in this post, you may have not only a product with purpose, but a business that’s built rich in vision.