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Mobile apps have raised the bar on consumer expectations for “online engagement journeys.” Apps have the power to engage a consumer on a much deeper level than a template or website page. But are they worth the effort?
Here are some questions to ask:
- Does it provide marketing with highly [Read more…]
Every great landing experience is powered by a great web strategy. While it’s easy to get caught up in the business requirements, any successful digital product needs to first provide the best customer experience possible.
Instead of thinking about segmentation as a way to learn about your audience, think of [Read more…]