“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.”
– KIPP BODNAR, VP of Marketing @ HubSpot
On Halloween, I did a Lunch and Learn at work about using LinkedIn to build your personal brand. Most people think of LinkedIn as a tool for their career search, but recently there is new functionality that now makes it easier to use for business networking.
Did you know: [Read more…]
It’s hard to know just how many leads you need to generate to meet your company’s online growth objectives.
And even if you knew, how would you know how much traffic you need to drive to your site with your website design efforts to generate those leads? [Read more…]