One of the best ways to dominate any niche online is to target “buyer keywords” or keywords that show buyer intent, i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.
Over the past decade, SEO has undergone a radical evolution. While stuffing keywords into content and amassing as many inbound links as possible was once the go-to approach, modern-day SEO is much different.
In this free guide from Hubspot and unfunnel, we separate SEO fact from SEO fiction and highlight 17 of the biggest myths that still seem to find their way into modern strategies.
Designed to make your search engine ranking efforts future-proof (Google, Bing and more), this step-by-step approach that has only improved in ranking over time – a cheat sheet for the modern SEO.
Whether you’ve already invested in an SEO strategy or are just getting started, this guide will help you gain a stronger understanding of all aspects of the Google search ranking process.
When conducting niche market research it’s also important to do keyword research in order to see what your target audience are searching for online.
It’s never enough just to simply target broad SEO keywords with vague relevance to what you are offering you need to look to target specific keywords that will actually convert into sales revenue.
One of the best ways to do this is to target “buyer keywords” or keywords that show buyer intent, i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.
The key to getting found by potential customers in your local community is using the channels search engines offer that help you establish who you are and where you do business. Creating content that’s unique to your location can be extremely helpful to that process.