With studies that show 73 percent of executives don’t believe marketing drives revenue, we have to make sure we can prove the ROI of our marketing efforts.
Here’s an easy way to measure your campaign and compare your key metrics for paid versus earned versus owned digital media channels … all on one dashboard.
What I’m going to show you is ways to critically marketing metrics that your clients actually want to learn about and get involved in.
Kick, crawl, walk and run. What growth stage has your business reached? The Agile Marketing Maturity Model is born. This measurement scale is meant to diagnose and help you identify how effective your company or team embraces conversion rate optimization (CRO).
Maybe Adobe should stick with what they know – software for designers. At least these hard to learn, robustly sophisticated tools are good enough to keep some people from losing their jobs. Will Omniture and SiteCatalyst training become as obsolete as Adobe Flash?