The channels that marketers use today are different, but the same problem remains: disconnected tools and channels means it’s tough to measure results, and the experience for your leads often feels disconnected.
From beginner to seasoned pro — we are all looking to get better at what we do — always looking for an edge. It’s our defining characteristic.
This podcast episode is here to help you locate the resources you need to master this “agile startup” marketing stuff.
And by stuff we mean…The Digital Revenue Engine.
It’s the system Starbucks and McDonald’s used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, P90X and Sports Illustrated have become household names.
This system works for small business and enterprise. It works for mom-and-pop start ups and billion dollar online retailers. It works whether you sell traditional products, digital products or business services.
This system works because it exploits each and every aspect of the irrefutable law of business growth …
No quarky messaging or clever image is going to have the persuasion needed to steal other brand loyalists. So why do we keep sinking unprecedented efforts and stress onto end of year holiday campaigns?