Here’s an easy way to measure your campaign and compare your key metrics for paid versus earned versus owned digital media channels … all on one dashboard.
What I’m going to show you is ways to critically marketing metrics that your clients actually want to learn about and get involved in.
I remember when digital was called “interactive.” Somewhere along the way it changed to all things “digital.” This included not only website clicks or interactions, but all things that influence that click. The new job title of the modern digital strategist should be “Master Reaction Engineer” getting noticed and making sure we learn from that reaction.
Remember when it was so simple?