Most marketers guess how much a customer is worth. They guess how much they can pay for website traffic. But successful online marketers make calculations. Then… they adjust based on data. Based on split testing. And then? They adjust based on math. Let’s face it… Your competition is just
To make you a more efficient business thinker, here are 10 tactics you can cut from your marketing plan today, and where to spend that previously wasted time.
I remember when digital was called “interactive.” Somewhere along the way it changed to all things “digital.” This included not only website clicks or interactions, but all things that influence that click. The new job title of the modern digital strategist should be “Master Reaction Engineer” getting noticed and making sure we learn from that reaction.
Remember when it was so simple?
Agile Marketing ROI = The 2014 New Year’s Resolution in the North Pole