To make you a more efficient business thinker, here are 10 tactics you can cut from your marketing plan today, and where to spend that previously wasted time.
Effective personas contain a great deal of information about your customer, from demographics to personal motivations. Anything that influences how the customer thinks about your company or product is important for the buyer persona.
You’re short on the time and manpower needed to execute key, strategic inbound tactics like blogging and social media strategy.
Fortunately, there are marketing agencies and consultants out there who specialize in the inbound methodology that can help.
Effective personas contain a great deal of information about your prospect or customer, from demographics to personal motivations.
Anything that influences how the customer thinks about your company or product is important for the persona.
It’s important to establish buyer and influencer personas for your business so you can segment your audience and create stronger online marketing campaigns.
But how do you start researching and creating these buyer personas from scratch?
The agile business strategy takes work, but how much more work does it take to tip the scale? If I increase my blog post frequency from once a month to twice a week, what impact will I see?
Important questions like these, and more, are answered in our latest co-branded market study – based on real results from HubSpot’s 7,000+ customers.
Use these agile marketing benchmarks to help develop your marketing strategy.
By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.