So it should come as no surprise that your marketing heroes of the last decade are typically good at one of two things – web traffic or conversion rate. Very rarely is anyone good at both…but it should always be your focus.
I remember when digital was called “interactive.” Somewhere along the way it changed to all things “digital.” This included not only website clicks or interactions, but all things that influence that click. The new job title of the modern digital strategist should be “Master Reaction Engineer” getting noticed and making sure we learn from that reaction.
Remember when it was so simple?