We all know how critical a website is to your business strategy, but what does it really take to have a website that drives traffic, generates leads, and converts them to revenue?
Responsive design is no longer where you should be. It’s where you’d better already be.
A recent study by Nielsen and Google found that 77% of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile users have a 9.56 % higher bounce rate on average than visitors on a desktop. Why is this?
Everyone seems to want to define what “strategy” means and what one should be. But I’m not one of those people. I don’t think I have all the answers. What I can do that may help, is tell you what strategy is NOT.
So, you’ve developed a clear mobile strategy.
You aim to give customers every possible option to access your products. And in doing so, deploy tactics like SMS and mobile display ads to attract mobile users to their mobile destinations. You’ll learn a few things rather quickly…