If this is your first time reading our blog, I can tell you that it’s your luckiest day ever. For the nearly ten thousand who jumped on board with me in 2014, I’d like to extend an apology. I’m Sorry for Choosing to Chase Popular Content over Honesty.
Paid media strategies are great for boosting an existing lineup of inbound marketing tactics, but until board members force this route, I’ve not seen a time where they were needed.
Everyone seems to want to define what “strategy” means and what one should be. But I’m not one of those people. I don’t think I have all the answers. What I can do that may help, is tell you what strategy is NOT.