![How To Create Buyer Personas For Agile Marketing [VIDEO + Ebook]](https://i2.wp.com/unfunnel.com/wp-content/uploads/2014/04/influencer-web-persona-template.jpg?resize=1024%2C400)
Effective personas contain a great deal of information about your customer, from demographics to personal motivations. Anything that influences how the customer thinks about your company or product is important for the buyer persona.
How to create buyer personas for Agile Business Growth
Effective personas contain a great deal of information about your prospect or customer, from demographics to personal motivations.
Anything that influences how the customer thinks about your company or product is important for the persona.
It’s important to establish buyer and influencer personas for your business so you can segment your audience and create stronger online marketing campaigns.
But how do you start researching and creating these buyer personas from scratch?
How to leverage user behavior to predict a path to purchase
Effective buyer personas contain a great deal of information about your customer, from demographics to personal motivations and pain points of your prospects.
Anything that influences how the customer thinks about your company or product is important to creating your buyer persona.
The Marketing Power of the Social Influencer [INFOGRAPHIC]
![The Marketing Power of the Social Influencer [INFOGRAPHIC]](https://i0.wp.com/unfunnel.com/wp-content/uploads/2014/03/circle-of-social-influence-unfunnel21.jpg?resize=662%2C400)
Think all users are created equal? Think again… In this free infographic, the unfunnel network takes a serious further look at the marketing power of a social influencer.
Why Marketers Gamble with User Personas: 7 Ways to Optimize a Segment
Browse around here for ten or so minutes and we’ll hit you with a taste of truth, asking that you to wake up and challenge the marketing status quo. And by “status quo” – we mean the marketing conversion funnel myth, the social salesman theory in
How to Use Paid Media and Earned Media Like a Pro – and Why it Matters
Every brand will look different, but if you look by channel and compare apples to apples on conversion rates and reach, you might be surprised at your results. Use a similar methodology to make sure you are putting your paid media in the right areas based on your business goals (conversion, revenue, traffic, etc.).
