In the Digital Revenue Engine conversion map, the Core Product is your flagship product or products. Most businesses get nowhere by pitching Core Product Offers to cold sales prospects.
Mobile browser vs. mobile apps – the winner in a smart marketer’s budget? The Browser. Easy, easy. But sadly, what most of the marketing mediocre don’t ask…the reason why.
Everyone seems to want to define what “strategy” means and what one should be. But I’m not one of those people. I don’t think I have all the answers. What I can do that may help, is tell you what strategy is NOT.