In the Digital Revenue Engine conversion map, the Core Product is your flagship product or products. Most businesses get nowhere by pitching Core Product Offers to cold sales prospects.
There are few things in business more important than choosing the correct market, mostly because every other part of business growth is dependent upon having a group of willing and able customers.
Realistically, you need a little bit of both in product development…if you want any traction for your agile startup. Vitamins are habit-forming. You take them more to feel better than to survive. But if you “want to stay healthy” – you take your vitamins. No age limit. A pain killer
There’s only a handful of resources that could help your company move like an agile startup. And they’re the same tools you’ll need to start your own company.
Before you have a game-changing product or experience, you need a customer. And you need them to convert before you create – so you know what to create.
So how the hell can you do that?
As we get ready for another commercially driven American holiday filled with conversion opportunities, it sparked an idea to create this cartoon. Why do we keep doing the same marketing tactics and then wonder why we don’t get the same results? Can this holiday mean freedom from traditional marketing and
The best products ever made – all started with an idea. After making millions in 6-12 month periods for countless fortune 500 idiots and nonprofit giants alike, I realized that I didn’t succeed with these clients – I failed. What’s that? You heard