In the Digital Revenue Engine conversion map, the Core Product is your flagship product or products. Most businesses get nowhere by pitching Core Product Offers to cold sales prospects.
There are few things in business more important than choosing the correct market, mostly because every other part of business growth is dependent upon having a group of willing and able customers.
Realistically, you need a little bit of both in product development…if you want any traction for your agile startup. Vitamins are habit-forming. You take them more to feel better than to survive. But if you “want to stay healthy” – you take your vitamins. No age limit. A pain killer
There’s only a handful of resources that could help your company move like an agile startup. And they’re the same tools you’ll need to start your own company.
Before you have a game-changing product or experience, you need a customer. And you need them to convert before you create – so you know what to create.
So how the hell can you do that?