My clients will often get a new lead and send them an automated workflow sequence about their product.
If the lead doesn’t buy after a few days, they continue to send them a random broadcast email a few times a week about the SAME PRODUCT.
The email list, naturally, gets burned out.
They get tired of hearing about the same thing over and over again. Sales grind to a halt and traffic costs were going up as new competitors enter your market niche.
The business now becomes in danger of going under…