Life would be so easy if a campaign makes money and everyone is happy. But in this world where people are fired for a lot less than a 25% decrease in a campaign year over year, you need to be armed and ready to prove to your boss that your [Read more…]
First off I want to clarify the difference between remarketing and retargeting because they are very similar and can be used interchangeably.
Basically, retargeting is always related to ads and browser cookies and remarketing can be used more generally for all digital channels [Read more…]
The best companies online know the secret to converting high value visitors. Their secret to success?
You need to engage them at the moment they are most likely to convert – while they are still on your site.