“Measurement is the key to success.”
This cliche not only holds true for marketing. And in the digital marketing realm, it reigns supreme. But having robust tools and software to gain web knowledge isn’t always necessary.
Sure, this is helpful for big enterprise and larger non-profit marketers who need to really dig-in to digital segmentation of the masses. But for small and mid-sized companies, there are several easy ways for you to gain this information…for FREE.