We’ve conducted thousands of split tests and constantly look for new ways to move the sales needle on all our digital channels – for each and every one of our online properties.
Does it sometimes feel like the testing process takes long and costs more money than the return? If yes, then you are doing it wrong.
The concept of agile is kind of used as the new CorpSpeak keyword. And by now, you likely know how I feel about this school of business stupid…But it’s not all that complicated a concept. Agile is a frame of mind that anyone – marketers and product design teams included – can adopt to makes them quicker to respond to the needs and complaints of the user.