Agile Business Ideas
It goes without saying that “customers are good” for business. Without them, your business… errrr… wouldn’t be. But all customers were NOT created equal.
Knowing your target buyer’s CLV helps you grow your base of the “right customers” – which in turn helps you decide how much money you are willing to spend in order to keep those customers coming back for more.
In one of my previous posts, we discussed the missing persona that 99 percent of marketers overlook – the social influencer.
This is no small miss for marketers, either.
Armed with blogs, communities, social media and product review channels that seem to be opened daily across all of the aforementioned…the social influencer is very much as important, if not more important, than your primary customer segments or buyer persona (s).
With studies that show 73 percent of executives don’t believe marketing drives revenue, we have to make sure we can prove the ROI of our marketing efforts.
Need a way to measure ANY digital marketing campaign and compare metrics across digital media channels …
… all in a single dashboard?
We all know how critical a website is to your business strategy, but what does it really take to have a website that drives traffic, generates leads, and converts them to revenue?
Your startup business success is not all about creating products and optimizing your business strategy. Don’t forget that your core team is the key to your brand success.
Here’s an easy way to measure your campaign and compare your key metrics for paid versus earned versus owned digital media channels … all on one dashboard.
![Growth Hacking with the Influencer Lifecycle [INFOGRAPHIC]](https://i0.wp.com/unfunnel.com/wp-content/uploads/2014/03/circle-of-social-influence-unfunnel21.jpg?resize=662%2C400)
![[Cheat Sheet] 6 Growth Metrics ANY CMO or Startup Should Actually Care About](https://i2.wp.com/unfunnel.com/wp-content/uploads/2015/06/inbound-marketing-analytics-for-startups-6-growth-metrics.jpg?resize=638%2C359)
![The 2017 Website Optimization Playbook [Slideshare]](https://i0.wp.com/unfunnel.com/wp-content/uploads/2014/02/website-optimization-playbook-agile-marketing-20141.png?resize=288%2C351)
![How to Simplify your Digital Campaign Metrics [TEMPLATE]](https://i1.wp.com/unfunnel.com/wp-content/uploads/2014/07/digital-campaign-dashboard.jpg?resize=365%2C365)