Need more traffic to your website pages or blog posts?
Use this content marketing checklist after you publish every post to make sure you’re doing everything you can to promote your blog posts and get website and blog traffic.
For any given company, the website homepage is its virtual front door…
If a new visitor doesn’t like what they see, their first reaction is to hit the “back” button… Don’t let that happen!
This – among other scenarios – is exactly why your website’s homepage is undoubtedly one of the most important pages to ensuring the survival of your online business.
Effective personas contain a great deal of information about your prospect or customer, from demographics to personal motivations.
Anything that influences how the customer thinks about your company or product is important for the persona.
It’s important to establish buyer and influencer personas for your business so you can segment your audience and create stronger online marketing campaigns.
But how do you start researching and creating these buyer personas from scratch?