In Episode 2 of the uFlush Web Comic Book Series, we get a very close, in-depth view of the worst synthesis of all marketing mankind… The CORPORATE MARKETING BRAINSTORM.
As we get ready for another commercially driven American holiday filled with conversion opportunities, it sparked an idea to create this cartoon. Why do we keep doing the same marketing tactics and then wonder why we don’t get the same results? Can this holiday mean freedom from traditional marketing and
Whether you’ve already invested in SEO strategy or are just getting started, these free guides help you gain a stronger understanding the 2014 SEO process.
If you have been in marketing as long as I have (has it really been 20 years?) you start seeing the same players in every organization you work with. You start seeing trends in personalities and certain job descriptions that seem to attract the same type of characters. Considering most
They both did – well, it’s about the only thing either has done as of late. Corporate Marketing waste of MBA degrees and the granola nerd agency hippies…too often, these two extremes of egghead get placed as the same types of “digital marketing” douchey persona.
Does this personas infographic hit a little too close to home? Or has your company evolved from the stereotypical roles of the traditional marketing department. In the newer, more agile world – technical, operations, business, creative and digital folks have to play in the same sandbox. Stay tuned for the unfunnel comic series (a story of United Flush corporation – or uFlush), where these personas take on these challenges and we help them as a community evolve into more agile marketers!
The concept of agile is kind of used as the new CorpSpeak keyword. And by now, you likely know how I feel about this school of business stupid…But it’s not all that complicated a concept. Agile is a frame of mind that anyone – marketers and product design teams included – can adopt to makes them quicker to respond to the needs and complaints of the user.