If your website design is like many, they are uncompelling and full of sales-oriented messages.
For any given company, the website homepage is its virtual front door…
If a new visitor doesn’t like what they see, their first reaction is to hit the “back” button… Don’t let that happen!
This – among other scenarios – is exactly why your website’s homepage is undoubtedly one of the most important pages to ensuring the survival of your online business.
Erica Klinger and Scott Finney, two of the best digital design consultants and computer science experts in the business, reveal a simple 7-step formula for designing a revenue-generating website that is so easy a caveman could do it.
We all know how critical a website is to your business strategy, but what does it really take to have a website that drives traffic, generates leads, and converts them to revenue?
What if I told you that each time you get a visitor to a page on your website, you make $10 in profit? Think you could get traffic to this web page?
So it should come as no surprise that your marketing heroes of the last decade are typically good at one of two things – web traffic or conversion rate. Very rarely is anyone good at both…but it should always be your focus.