Unlike traditional 6-12 month marketing planning and execution cycles, Agile methodology allows the Modern Marketing Team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
There are many good reasons for a website redesign, whether it’s a re-branding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it looks like it was built in 1999 (eek).
Effective personas contain a great deal of information about your customer, from demographics to personal motivations. Anything that influences how the customer thinks about your company or product is important for the buyer persona.
Whether you’re designing with a digital agency or working in-house, this step-by-step website design strategy checklist will help you thoroughly plan and track the progress of every digital experience in your website development game plan.
For any given company, the website homepage is its virtual front door…
If a new visitor doesn’t like what they see, their first reaction is to hit the “back” button… Don’t let that happen!
This – among other scenarios – is exactly why your website’s homepage is undoubtedly one of the most important pages to ensuring the survival of your online business.