Before you have a game-changing product or experience, you need a customer.
And you need them to convert before you create – so you know what to create. But how the hell can you do that?
You ARE the Customer
Don’t listen to marketing, who tells you that “you are not the customer” or donor / client / etc., you very much are the customer.
Think of your industry that you know well. Even better, think of your passion – be it profession or hobby. Ever had any ideas for a money-maker in this area?
Of course you have!
Now I’m going to help you make this product, and we have a ridiculously higher chance at success than almost every startup in the World … because we have you. The ideal customer (and creator), and a powerful influencer on your peers.
You are the key chess piece in a business model already now complete with…
- A passionate entrepreneur (you) for the market?
- Knowledge of not only the target user, but specifically one user?
- The ideal persona’s network of influence?
- The behaviors our buyer would commonly display and what makes them convert?
- What channels they convert from?
- What experiences the person would share?
- What content will bring this user’s audience of social peers, coworkers, and even the die-hard marketers into the conversion unfunnel?
- Industry expertise and revenue model expertise
- Reasons why this one person, or any peers, would NOT convert (size them, eliminate them)
- A direct line to what would make the buyer remain loyal? And a way to share the experience within – the experience itself?
- Easy path to minimal effort needed from marketing – a product that markets itself.
- Direct line to optimization … just ask your peers, make them partners early in the process of creating your product experience – they’ll end up being the most valuable ones you have.
Easy money. Just start with one person – you. But first, there are two absolute rules. If you wouldn’t buy something immediately – without question – don’t even consider making anything.
Rule #1: Would you buy it?
Rule #2: Would your friends and peers reward or praise you for sharing it?
No? Then don’t make it until you would … and they would.
12 Necessities of Remarkable User Experiences
- Surprise – Always exceed expectations…
- Anticipation – waiting for it is almost as good as the experience itself.
- Resonance – Good UX touches the heart. Resonates at a deep level, causing chills or tears. 4. Transcendence – causes you to experience purpose, or meaning.
- Clarity – good UX creates a moment when you see things more clearly than ever before.
- Presence – creates timelessness. Not the past, or future, only what is happening NOW.
- Universality – appeals to anyone. For a long time.
- Evangelism – has to be shared.
- Longevity – you could experience it again and again. Without growing tired of it.
- Privilege – you’re glad to be associated with it. You feel part of an elite group.
- SEO ≠ Marketing – Social products market themselves.
- Link 360 – any good experience links to all parts of its own experience.
- Get found – link building hacks and social SEO tricks you won’t learn from marketers. (you can learn them and more SEO hacks, tools and tricks here)
What is the unfunnel?
You are the unfunnel… you are the products, and you are our partner in profit. And I’m going to make the product and service ideas very agile. More importantly, I’m about to show you how to make at least one of them an instant winner.
In my next post, we’ll discuss this model. Until then, here’s a list of startup books that I recommend anyone launching a business start reading …