With a recent discovery via debate, I discovered that it’s this presumption – and others similar – that continue to blind the business people you see today. Naturally, authority matters in SEO and web content strategy…naturally. And it matters a lot. Content authority is essential to doing business online, but it’s certainly not everything. Especially when the authority figure is wrong. Because the same social effects that boost authority can be negative in reach as quick, if not quicker, than they are positive.
How I learned this?
I proved it. Forget SEO and content authority as the area where my formula is built. Rather than show you in numbers, let’s show you with paradox. Wikipedia and Google…models of content authority. If one if struggling, there’s always the answer from the other saving your quiz, aiding trivia, or simply enhancing your knowledge with multi-screen user experience, brah…
Yes, indeed. When in doubt, one might even try Googling against the Wiki result for in-depth knowledge and response agility. In fact, these two power problem solvers recently teamed up to help me…only they didn’t help.
After dual memory loss in a mutual quip-off, it seemed we had a stalemate. Somehow, neither of us could recall the term for something central, keyword placed in a popular marketing brand, then I thought of wagon wheel for some reason.
When looking up the name for “that thing…center of a wheel…” – I felt that a race-to-Google would easily secure my victory over her, given my immediate proximity to laptop and iPhone next to it in Prevent formation. I searched Google for…
So naturally, without thinking, I fired off the answer. “Spoke, of course.” Her eager reply nearly silenced the course of my finishing the answer #FAIL. “No Joey, that’s incorrect. Those are the individual rods connecting to the center.”
I went to disagree, but…nope. She’s right.
What next? Traverse through the first page results, where I found no answer to this query. Sadly, even with help from the authority to rank all others, I was defeated. “It’s a hub!”
Dammit. I’ve been an SEO for years, and not once before last night would I have EVER lost my better thinking to the ASSumption that Google and Wikipedia were automatically right. Who does that?
I did. In the real world, ‘Authority is the Answer’ types have become hacks at best. The image above should tell you why…they’re not thinking. The blog posts you see from the idiots who tell you to follow other idiots – THEY’RE NOT THINKING. They’re Googling, stealing each others’ crap content, and making it better or bigger.
Join us in the movement to promote true authority in web marketing and product design – authority powered by agile thinking over accepted business authority as the answer.