Sources have confirmed that the role of the website home page has been eliminated. The traffic workflow it failed to manage – and the customers within – will be replaced by the recently discovered content everywhere else on the site.
An extremist cell of UX artisans vows to #OccupyTheWeb in the coming sprint cycles unless high bounce rates and back-to-back site searching behavior is restored.
Meanwhile, the opening of doors by new SEO algorithms, the mobile user experience and Social Media has coincidentally resulted in an pandemic of better, more targeted online customer experiences…spreading at an alarming rate. But how could this have happened?
With technology finally bringing us the judgment day many T2 fans predicted decades ago, the way consumers interact with websites has drastically changed.
It’s now about more than keywords, but sharing with social friends, and collecting new snippets of relevant information any time, at any place they choose. Visitors now enter your site using side doors located in your blog, your landing pages and relevant areas meant for “post-visit” conversion treatment by the trusty marketing funnel.
It’s been reported that many will never surface on the homepage…ever. The creation of desperate FAQ pages and resource link traps have failed. Luckily, experts in agile web methodologies have found a responsive treatment for online marketers and product teams not yet experiencing systems of conversion unfunnel.
Suggestions for those not yet optimized are as follows…
- Treat every page as if it’s the homepage
- Up the visual content, reduce the long-form self indulgence. You need to balance helpful content and visual beauty.
- That pretty web navigation on the home page? Make sure each page offers this ease of access to relevant content.
- Every page gets a Call-to-Action! Share with friends, sign up for more, or move them through your store…”You get a CTA, You Get a CTA! And you…and you…”
- Maybe even give them a way to CONTACT a real person in your company if they need help?
- Get found in search, engage with social, and connect these channel experiences to convert the user at every touchpoint
- If they have a problem, help them (quickly). Respond and offer value. If you close them, reward them – then encourage feedback and allow them to share their experience with friends like them
- Optimize for the pages, posts and screen size chosen by #7, never stop testing and improving the user experience
- No longer the only door to access your site, optimize your Home Page for visual clarity and clear direction on which path(s) you can take them in their journey
- Use the Blog to teach, and the content on your pages to show
At the present time, sources are confirming that, since the beginning of this post, hundreds of websites are now listed as infected.
To help you stay prepared for the upcoming events, check out the best website homepage designs of 2015!