I shouldn’t have to tell you by now that your social media shouldn’t be run by a college kid who just happens to have a Twitter account and a thousand Facebook “friends”.
I shouldn’t have to tell you that Social media is possibly the most important media you’re company has (or could have).
I shouldn’t have to tell you that if you’re reading this, you’re probably doing it wrong. But, I’m going to do it anyway…
YOU’RE DOING SOCIAL WRONG!
Are you now asking yourself… “What’s wrong with my social media?” Mistake #1. You should be asking “What’s wrong with my social media STRATEGY?”
Social media isn’t just about pop culture or getting all of your friends to follow, like and favorite your social media “stuff.” Social media is about driving engagement, boosting search ranking, and driving traffic to your site to gain a conversion (whatever that might be for your business).
Anything with this much at stakes requires a well thought out strategy.
- What is your conversion?
- Who is your audience?
- How do you get them to follow, like, and favorite your networks and content?
- How do you keep them engaged once you do?
Let me play out a little scenario for you…
Your friend just had a baby. Congrats! He/she posts a pic of mom and baby in the hospital bed. That’s precious and a moment to share. Like. “She’s so beautiful. Congrats mom and dad!”
Two hours later and another pic of baby in the nursery. “Like.” Four hours after that. Feeding time. NO ONE NEEDS A PICTURE OF THIS!
The following day. Another picture. And then another. And another. “Hide from newsfeed.” It is so easy to go from social media relevance to spam – and these are your friends. It’s worse in the social arena when you’re a business. So, how do you avoid the trap…
Understand your audience.
Who are you trying to reach and what do they care about? How often do they use social media and thus how often should you promote to them?
Live by the 5:1 rule.
For every self-indulgent, self-promoting piece of content share five (5) pieces of content from a related affiliate, or that will interest your core audience. It’s great to get a Facebook “like” or a Twitter “follower” – but if they hide you from their newsfeed or block your suggested Tweets, what good does it do you?
Just give it to them. And then let them share it.