So, yesterday I had a guy apply for my consulting program …
I saw his app come through, and I was actually really excited, because he is in the golf market.
Now I’m no golfer, but I’ve got A LOT of friends doing $5 million + in the golf market.
I saw his product and KNEW it was a home run.
So, the coach who was going to call him back asked me for my opinion on his business before she called him, and I sat down for ten minutes and pulled up the following:
- His three major competitors
- Every site competitors were SUCCESSFULLY pulling web traffic – paid or organic
- The top three converting channels – and messages or ads from those channels – for each competitor
- The “sales funnels” that WERE converting and the main reason his was NOT
Then I showed her the two main digital channels and media buys I would use if I were in the golf market (both can send over hundreds of sales a day, consistently).
Armed with this information, she called the guy up…
He was a little cocky (and rightfully so – he’d sold over 15,000 units of his product on TV). Yet, for some reason, he couldn’t figure out this pesky Internet thing…
She started sharing some of my ideas with him, and then he stopped her…
“Look, I’ve read twenty books on Internet marketing … there isn’t a single thing Joey could teach me that I don’t already know…”
She tried to explain, “Look… you could read a million books about Jiu Jitsu, but that’s not gonna prevent you from getting your ass kicked in a street fight…”
I thought that was pretty funny, but what happened next was just sad.
He said, “Well, Joey doesn’t know anything about golf…” and then he hung up.
Now, while he was right about me not knowing anything about golf…
I know EVERYTHING about SELLING golf stuff online.
I’ve been doing this for nearly ten years now. I’ve personally trained over 250 companies in my offices in Seattle, Memphis and here in New Orleans.
I’ve worked with a LOT of golf guys… (and one golf gal).
I’ve worked with people in just about every market I can think of (except bowling … I’ve never had someone teaching bowling come to me, which makes me sad, because bowling is my third favorite sport after American football and soccer).
For about everything else I can think of, I have…
- Mapped out a launch campaign
- Shown the client what they’re doing wrong and how to fix it
- Introduced them to my network of media contacts and media buyers
- Advised them on which channels to focus for traction and where to buy ads
- AND instructed them on how much they should spend to acquire a customer in THEIR specific market or niche
I then usually introduce the client to the gurus I know in those areas. After speaking on many Fortune 500 and Incubator stages for nearly six years, I have met most of the “gurus” in most industries, and my position makes it easy to find connections for others.
Those are the things you CAN’T learn in a book…
My goal for those groups is not to teach them more stuff… it’s to make them more money.
Anyway, if you’ve got a golf product, let me know, because I’ve got a killer two-million-dollar-a-year campaign blueprint that this dude just flushed down the toilet because of his arrogance…or ignorance. Either way, he lost out.
You can just plug it in and run with it…
Or if you sell, well, almost anything else, I’d love to help with that, too.
Each month, we leave eight slots open for client work, and we have slots for two more clients this month. If you’d like work together, you’ve got to act fast.
You can apply here:
Oh, and we only accept cool people. If you like to flush money down the toilet… PLEASE do not apply.