If you have been in marketing as long as I have (has it really been 20 years?) you start seeing the same players in every organization you work with.
You start seeing trends in personalities and certain job descriptions that seem to attract the same type of characters.
Considering most of us spend more hours at the office then we do with our families, we think new comic series called United Flush, or uFlush for short will be relevant content from a lot of our followers.
If anything, learn a little but more about the reality of the people you are marketing to.
Over the years, I have seen some of these stereotypical personalities evolve and mature with different business and marketing approaches – hoping to strike it rich. The more comical ones are the ones that haven’t.
We all know these dinosaur relics that still attempt to survive and use the same ancient processes in a jungle of constantly changing technology and emerging communication channels. You have to applaud them, and there are usually just “the nicest people.”
The uFlush characters are not meant to be one specific person, but a mix of all the people we have worked with and you can’t help be see some commonalities in behavior across the board.
I wouldn’t count myself out from showing up in some of these episodes. I am not afraid to admit that I haven’t been perfect. I learned to evolve only by being surrounded by my talented business partners who are true dynamic thinkers – old and young alike.
The saying “You are only as old as you think you are” seems trite, but holds true especially in the dynamics of social media marketing strategies and the attitude required to keep innovated in the marketplace.
You have to be ready to pivot. You are required to practice what you preach and held accountable for tactics not even tested yet. But really, can you sell a lead generation or conversion strategy without understanding the tactics and complexities to execute a successful one? Believe me, some have tried.
So I hope you don’t find the scripts offensive (the nice side of me), or if you do (the not-nice side of me), don’t think for a second that I haven’t been in your shoes and know you probably will.
But someone needs to put it out there and hopefully laugh about it, share it – and in turn be rewarded by a community perspective.
It is my interpretation of a young and even more provocative mind in the new generation not afraid to speak out to cause necessary change. A script that questions what we all don’t want to admit.
- Is it me?
- Am I the bottleneck to agility?
- Should I be more accountable to my actions?
At the very least we can take comfort in the fact that we are not alone. We all have these challenges and we have to admit – some are emphatically better than others at solving them.
What is the answer to the perfect work family?
I don’t know, but I am hoping by doing a little role playing and getting input from the unfunnel network – we can work together to evolve these characters into what it means to be a successful work group today. And if you are offended, let us know – and why.
Help us to understand your method behind all this madness and why it should be worth spending 20 years is this manipulative but rewarding field of championing consumer driven messaging (that is of course not based on consumer need, but on business objectives and political gains).
Embrace the different and complex, empathize with the need for complacency and consistency. Recognize that we all have something to offer that is unique – and that the sum of our choices don’t always translate to the right actions. The work environment is a whole new ecosystem built around managing relationships while also trying to successfully implement your own hidden agenda. Do I dare say the strategic minds prevail? We come in all different shapes and sizes and the obvious is not always the obvious choice.
Is it really all $#+&shit?
Welcome to uFlush.
The web comic series for the business unStupid and the leader in digital flow modeling and toilet water logistics.
Episode 1 – THE CURRENT WORK FAMILY
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Background: Episode 1 begins at the infamous All Hands Meeting. Town Hall, Annual Meeting or whatever clever name someone came up with. Georgia Bovine, the COO who started putting together this meeting 10 months ago.
By eliciting siloed PPT presentations from every internal business function and department she ensure absolutely no cross-collaboration on content. The slides follow the “approved” branded template and creating engaging content (video, interactivity etc.) does not conform to the standards.
The primary goal of the presentation is to efficiently communicate information on time and on target. Q/A time is reserved for the last 15 minutes of each presentation (which strategically works out well when presentations are trending 10 minutes over. Enough to get one good question in, but not enough time to actually answer it).
Introducing the main characters:
William Mark Copies, CEO – unoriginal Harvard MBA and CEO for Hire (his dad was also the CEO prior to untimely death caused by bathroom incident via product failure…which no one mentions was the cause – EVER).
Constantly looking to leave, no original ideas – in fact no ideas at all, white hair and beard, orange tan, goofy ties on smoke-and-mirror town hall sessions where he claims all numbers are up…always…up.
Loves beach shirts, oddly.
Georgia Bovine, COO – Former secretary to Bills, hefty and bitter, Smith-Thompson helped resolve an issue with her direct report that led to upward mobility in a position that has no function.
Makes a lot of calls and never misses a meeting, smiles a lot but has never told a joke in her life.
Brett Shook, mediocrity that now has a Marketing Director role defined by ownership of…Social Media?
Former Wal-Mart brand manager, believes everything needs a number, believes none of the numbers when they are given, some what feminine and frumpy in stature, spikes hair sports beard and says whassup’ to Weezy in attempt to make up for it, believed to be the city’s foremost expert of social media by everyone above – although the belief ends here…
He’s never actually read anything or done anything web, social, mobile, or with a moving screen of any kind – plays Pac-Man, maybe