“There are many places I like, but I like New Orleans Better.”
– Bob Dylan
We are all aware of the absolute importance of the User Experience. A great user experience is vital to creating meaningful and shareable experiences.
Remarkable web experiences can increase many things for your business, among them:
For a moment, I invite you to think of New Orleans as the business and tourists the consumers.
The Big Easy is not the greatest city in the world by any means, nor its design the “cleanest” (whatever that means), but it is quite possibly the best marketing city in the world.
The sense of community is palpable.
It makes everyone feel like they’re a part of it. No matter where you’re from or if you’ve only lived there temporarily, you are from New Orleans. It is a family. A family that will take in anyone, no matter where or what walk of life you’re from.
You can run into a complete stranger on the street and they’ll tell you their life story.
An important component in creating a meaningful experience is a brand’s ability to establish a sense of community. Everyone in New Orleans works for the greater good of New Orleans. Not for the state. Not for the country.
The loyalty that NOLA citizens have for the city is irrepressible.
They have an undying devotion to their teams and local businesses. The Monday after the Saints won the Super Bowl in 2010 the entire city shut down.
Anyone in any city would drop everything for the opportunity to move to New York or Los Angeles or another major city except the residents of New Orleans. They would not live anywhere else.
I am from New Orleans, but now live in Memphis and anytime I see a Saints sticker on a car – or photos of a friend’s trip to New Orleans on social media – I immediately feel nostalgic.
This is a city that changed their basketball team’s name from The Hornets, a legacy team, to The Pelicans, the state bird. Now that’s loyalty.
A few other known absolutes for the city of NOLA, which any repeat visitor or native can proudly confirm for you…
- New Orleans recruits, hires, and promotes from within.
- It does not establish strict boundaries.
- This lack of rules inspires tourism.
- With zero to no Fortune 500 companies present it is its own number one product.
New Orleans has one incredible conversion rate.
If it were a company, New Orleans would dominate its niche industry. The Big Easy creates an experience that continues to bring in unique visitors.
And, no matter how many unique visitors it gets, a consistent flow of partnering cities, entrepreneurs and converts to citizen will equal the city’s traffic equilibrium.
It has multiple target audiences and caters to each one of them very well. If you are looking to party there’s Bourbon Street. If you’re a foodie just visit one of the incredible restaurants. Love history? The city is filled with historical landmarks and museums.
Want to do a little shopping?
Just visit Saks in Canal Place. It provides a special experience for everyone.
New Orleans is a prime example of what your brand should strive to be. A brand that possesses an inclusive sense of community, one which provides a unique memorable experience to each consumer, a shareable experience, and who has a loyal following that keeps coming back.
If you don’t understand this concept, I invite to you take a trip down to The Big Easy.