From beginner to seasoned pro — we are all looking to get better at what we do — always looking for an edge. It’s our defining characteristic.
This podcast episode is here to help you locate the resources you need to master this “agile startup” marketing stuff.
And by stuff we mean … The Engine.
The Digital Revenue Engine
It’s the system Starbucks and McDonald’s used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate eCommerce.
It’s how Best Buy, P90X and Sports Illustrated have become household names.
This system works for small business and enterprise. It works for mom-and-pop start ups and billion dollar online retailers.
It works whether you sell traditional products, digital products or business services.
This system works because it exploits each and every aspect of the irrefutable law of business growth …
There are only three ways to grow a business:
- Increase the number of customers
- Increase the average transaction value per customer
- Increase the number of transactions per customer
Listen to this podcast very carefully. Re-play it multiple times and commit it to memory.
This is the stuff they don’t teach you in business school.