We all know how critical a website is to your business strategy, but what does it really take to have a website that drives traffic, generates leads, and converts them to revenue?
- Modern users get information when and how they want – no sales rep needed. They want to be educated – not sold.
- New forms of content are a life-saving vitamin in the customer journey. You need to integrate each of them into the online experiences you create.
- Think you know your audience? Think again … there’s one key person you’re missing – and she’s the key to victory.
What this framework will teach you:
This free unfunnel web strategy playbook is the ultimate resource to having a killer website.
With the 2015 website optimization playbook, you’ll learn…
- How to get found online with new SEO tactics, inbound linking strategies, and more
- The essentials of User Experience design and web usability
- How to use content to drive traffic to and keep them on your website
- Easy ways to use your website as a lead generating machine … including Calls-to-Action, Landing Pages, and Form optimization methods