“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Nearly a century after John Wanamaker said these words, most online marketers can still feel his pain.
The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.
Closed loop marketing analytics relies on data and insights from closed loop reporting.
“Closing the loop” simply means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources.
A closed-loop marketing strategy cuts through the vagueness of digital marketing myths and assumptions, revealing concrete data about the success (or failure) of your marketing efforts.
Download our “Closed Loop Marketing 101” guide to remove the blindfolds and focus on measurable results versus “feel-good” metrics… or worse, corporate meeting room “opinion” measurement.
By reading this free ebook, you’ll gain:
- A clear understanding of how closed loop marketing strategy works
- 6 tips on becoming a better omni-channel marketer by “closing the loop”
- Tips on how to fix your loop if you spot something odd in your online business metrics