If your website design is like many, they are uncompelling and full of sales-oriented messages.
Your visitors will stop by one time and likely never come back.
Successful website designs have created communities where like-minded people can connect with each other.
In order to do this you need to change the mode of your website.
Make it a collaborative focal point for your marketplace.
Most companies unnecessarily put all of their energy into their site.
But in reality, 75% of your attention should be on what’s happening off your website concerning your brand, your industry, and your competitors.
What’s important isn’t what you say, it’s what others say about you.
You should create outside communities for people to connect with you, your products, and other like-minded people within the community.
Picture your website as a city.
You would rather be a big city with several major highways running through it as well as airports, train stations, and buses going to the city. (Think of them as the search engines, links from other sites, and social media mentions) as opposed to a suburb with maybe only one major highway.
It doesn’t need to be pretty.
You don’t need to obsess over having the perfect colors, fonts, pictures, etc.
Instead focus your energy on creating compelling content that people will want to consume and share, thus drawing more people in.
And, make sure you’re tracking your progress.
How many subscribers do you have?
How many people are following you on social media?
Measure the number of links back to your website from other sites and the number of organic keywords that are bringing traffic to your site on Google through web analytics software.
Then you can have an action plan in place for making it as easy as possible for prospective customers to find you online.
And, if you need help, check out our website design strategy guide.