With all the hype surrounding the trendy agile methodology, made popular by software development, it’s no surprise that businesses are jumping on the bandwagon.
Agile marketing strategies enable responsiveness, flexibility, and adaptability. It helps get ideas out faster and more efficiently.
But, completing tasks in a fast and efficient manner does not necessarily mean you are meeting your long term goals.
While it is true that the ever evolving world of technology and social media make it essential that your product be used with ease and less time-consuming, are we sure that human nature has also evolved to the point that it takes less time to build trust, likability, and familiarity?
If anything, it may take more time. Consumers are now more informed than ever. They have an endless supply of information to guide them when making decisions about a product, service or charity.
Could it not be assumed that this plethora of information would also make users more cynical than ever?
People still want genuine and meaningful connections and experiences. Adapting to agile methodology will allow you to gather data / information (and communicate from it) faster, but it doesn’t necessarily guarantee it will connect with your audience in a meaningful way.
No matter how incredible our new tools and methodologies are, we still need to build trust-based relationships.
The benefits of agile marketing are clear, but not if all efforts are being spent on one single area (speed, efficiency, task completion).
It’s essential to make listening to your consumers wants and needs a priority so that you may provide solutions to their problems.
Whether that be investing in a new product or creating a new market, it’s critical information to know – and knowing how to use this information (beyond a biased user story added to your backlog) will save a lot of time and money.