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Starting a private airline is no small feat. It requires significant capital, knowledge of relevant regulations, and the ability to manage complex operations. But if you have the drive, the ambition, and the resources to make it happen, there is great potential for success. Here are some things to consider before you start your private […]

Social media has become a very important part of any business’s online presence. It allows you to reach out to your audience and engage with them in real-time. But if you’re not using social media effectively, it can actually have the opposite effect—by alienating potential customers rather than attracting them. Here are four ways you can

Living in a digital world doesn’t mean offline marketing is no longer relevant. In fact, offline marketing can greatly complement your online marketing efforts. Even if your customers are mostly online, they’re still likely to come across offline marketing materials. And when they see your brand in both places, they’ll be more likely to remember

It’s important to understand employees’ challenges and help them overcome them. If employees face difficulties, it will eventually negatively impact the business. These common challenges include lack of motivation, lack of clarity about expectations, or they might struggle with confidence where they might feel like they are not up to the task at hand. That’s

Offline and online marketing strategies are complementary tools to help local small businesses reach a larger audience and generate more leads and sales. Offline marketing strategies such as print advertising, direct mail, and tradeshow participation can be complemented with online marketing strategies such as website design and development, search engine optimization, and social media marketing.

When the pandemic started last year, governments around the world implemented lockdowns that restricted the movement of their citizens. Similarly, Singapore entered a circuit breaker period where gatherings at home and public places among people who do not live together were banned. The order was aimed at pre-empting the increase in infections in the city-state.

Almost all types of industries want one thing in common: increasing their revenue margins. When you’re managing your business, you’ll need to cater to the needs and wants of your target market if you’re going to increase your sales. But to do this, you’ll need to have a systematic approach when it comes to persuading

Inventory management is a crucial aspect of running a business. In fact, it can be argued that it is one of the most pertinent systems in any business operation. Faulty inventory management yields an array of dire consequences. For starters, your customer service will get affected. Either you fall behind in keeping with the demand from customers,

As a small business, it’s difficult to compete with established brands when it comes to customer reach and brand awareness. In this digital age, building a strong online presence will help you grow your brand and be recognized. Social media has been a part of many businesses’ digital marketing strategies. People use social media every