Rental Property Marketing: How to Make Your Rentals Stand Out

Renting a property doesn’t have to be a complex process, mainly if you use digital marketing to your advantage. If you don’t think you have enough room in your budget to make way for your marketing efforts, you should consider checking the capital allowances on residential property letting.

By doing so, you can offset the costs of running your business against your income, which will reduce your tax liability. If you don’t think you have the time to manage all aspects of your rental, you can always outsource the process to professionals. That said, here are ten tips to make your rental property eye-catching through digital marketing.

1. Establish your digital presence

Even though people spend less time using computers, it is still vital to establish your online presence. Without a robust digital presence, you’ll be missing out on a big pool of prospective renters who are looking for available properties through their computers and mobile devices. Here’s a list of all the places you should establish your presence:

  • Email — Customers will contact you with any queries or questions using your email address, so make sure that it is legitimate and active.
  • Website — Potential renters can view your available properties online if you have an active website.
  • Blog — You can create a blog on the agency’s website to list your rentals so that people looking for more information about specific neighborhoods or towns can find it on their site.

2. Make use of social media

LinkedIn, Facebook, Twitter, and Google+ are the most popular social media website used by renters today. Ensure that you have an active account on each of these sites so that potential renters can find you if they are searching for a homeowner on Facebook or an active agent on LinkedIn.

But keep in mind that not all social media platforms are created equal. This means that the preferred social media sites will vary depending on your region, so you should target your audience carefully. By doing so, you will find out which social media sites are the most popular in your area.

3. Create a blog for your agency

Many customers make their decisions based on the look and feel of a website, so you need to make sure that your site is professional and visually appealing. You can create or hire a web designer to design you a two-column blog where prospective renters will be able to find all kinds of information about neighborhoods and towns in and around where you’re located.

4. Include pictures on all of your channels

Even if you’re not selling anything online, it’s still important to update your social media with pictures and posts about your property and the happenings there. This can also help people looking to move into that area or those neighborhoods, as they will be able to learn more about what they will be experiencing if they choose to live at your location.

5. Highlight unique and desirable qualities of the property

Try to highlight the unique aspects of your property so that customers can see what they are missing out on if they don’t rent from you. For example, if you have a pool or sauna, include pictures so that potential customers know what they are paying for. The more unique your property is, the more real estate agents and customers will want to rent from you.

couple renting condominium

6. Promote the property through traditional marketing

Traditional marketing methods like newspaper ads and fliers are still valuable today, so don’t forget to include them when promoting your property. These traditional marketing methods are still relevant because not all customers have access to the internet. So, by integrating traditional and digital marketing strategies, you’re targeting a broader market demographic.

7. Get reviews from past customers

The only way to get reviews for your property is by having a successful history with past customers. Try to get at least five reviews for each property you have so that future customers can see how well previous renters were treated. If you don’t have any reviews yet, ask your friends and family if they would be willing to leave you a review on any sites.

8. Build a network of fellow realtors

No matter how good you are, you will still need help getting customers. Build a network of fellow realtors so that you can have each other’s back when it comes time for showings, open houses, and negotiations. The more people you know, the easier it will be to find customers through word of mouth.

9. Keep up with property maintenance

Maintenance is vital to keep up with because you don’t want renters to move out before they’re supposed to just because of issues needing to be repaired. Try to get on top of any maintenance issues right away so that tenants feel safe and comfortable in their homes.

10. Be present and active

Make sure that you are always up-to-date on what’s going on in your neighborhood and town. This will help customers feel like they’re getting personalized service from you. It’s also a good idea to ensure that your social media channels are active by uploading new pictures and posts daily.

The tips mentioned in this article can help you make your rental property eye-catching to customers through digital marketing. Whether you are trying to attract potential renters or want more people to visit the site, these strategies should work for you.

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