DISCOVER SOME OF THE BEST ONLINE BUSINESS BUILDING BOOKS EVER WRITTEN
Books have changed my life for the better in more ways than I can imagine.
One of my favorite things to do is take someone else’s experience doing something, and see if I can do it too. I think of it as a personal challenge. Something that may have taken a person years to accomplish or learn about, we try to learn and execute in a shorter time frame.
I personally attempt to accomplish this in two ways:
- Find or hire amazing people: coaches, thought leaders and mentors… and learn directly from them.
- Read their books.
Reading books is obviously a lot easier, and in most cases it’s cheaper than hiring a coach or mentor. With little upfront investment, and some time to read each book, you can take years of anyone’s expertise and “download” that information directly into your own brain like Neo from The Matrix.
I read about a book a month, and I wanted to take this quick opportunity to invite you to join my personal book club!
It’s free, and each month I’ll send you a new review of a book I’ve been reading.
From online business growth models to career-focused reads and productivity tips, the books we recommend are varied in their applicability and value. Plus, enjoy book giveaways, special discounts, and first access to our own personal book projects!
If you missed the first issue of the Book Club newsletter – or miss one in the future – you’ll find it here on the Unfunnel blog…
But if you miss the newsletters coming up, and chose to stay up-to-date using the blog alone, you will go without any special book promotions or giveaway contents.
For those, you’ll need to subscribe to the Unfunnel Book Club newsletter by email.
Enjoy these reads. Each one has made a profound difference in my business and many of them in my personal life as well. I hope they help you just as much, if not more!
The path to your life’s work is difficult and risky, even scary, which is why few finish the journey. This is a book about discovering your life’s work, that treasure of immeasurable worth we all long for. It’s about the task you were born to do.
As Jeff Goins explains, the search begins with passion but does not end there. Only when our interests connect with the needs of the world do we begin living for a larger purpose. Those who experience this intersection experience something exceptional and enviable. Though it is rare, such a life is attainable by anyone brave enough to try.
Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows readers how to find their vocation and what to expect along the way.
Growth Hacker Marketing by Ryan Holiday
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multi-platinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers.
Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your new marketing roadmap.
Invisible Selling Machine by Ryan Deiss
What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night?
Well, thanks to modern marketing automation tools (along with a handful of carefully crafted email marketing messages), making sales while you sleep is not only possible… it’s downright simple!
In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect-to-customer lifecycle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans.
This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address… this book is for you.
Co-Founder and Chairman of multiple tech start ups, Hubspot certified partner and digital strategy consultant-turned entrepreneur Joey Barker introduces the Methodology as a marketing rival – powered by the Digital Revenue Engine (DRE) – an online business model that shows how Amazon, Starbucks, HubSpot and McDonald’s have consistently dominated unique markets.
And more importantly, how $3.2 Million (in less than 6 months) was the lowest amount of revenue generated in his recent consulting runs at FedEx, ALSAC / St. Jude, AutoZone and even a local Memphis Tent Company he took to one of INC.com’s ¨Fastest Growing Companies” in 2015 (in 6 months).
Discover the Exact Reports, Landing Pages and Tracking Codes You Need to Improve Product Launch Revenue in 2017.
Quickly learn how to use analytics to get more email signups, understand what attracts visitors who convert, and learn how your “sales funnels” are performing online.
Once you start using “The Engine” as your blueprint, you can pull together key info in minutes, including:
- Which search keywords are attracting the most new subscribers
- Which of your calls to action are most successful
- Whether visitors are even finding your most important information
- Which pages you should fix immediately to stop losing opportunities
Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?)
The secret is asking the right questions – and the right questions are not what you might expect.
Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.
You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them – and in a way that makes people fall in love with you and your company.
In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.
You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business – no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.
Whether you ‘re an aspiring Internet entrepreneur, advanced digital marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online revenue – while creating a mass of raving fans in the process – simply by asking the right questions in a surprisingly different way.
For people looking to scale up their business, Ask will utterly transform how you think about consumer behavior and selling online.
Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs.
Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Love books like we do?
JOIN MY EXCLUSIVE BOOK CLUB
The Unfunnel Book Club is a community of passionate readers seeking stories that that will stick in their brains and inspire their lives long after they’ve read them.
When you join, you’ll receive my personal book reviews, book giveaway contests, and more… all monthly.
Sound like a place for you?
Cool. Subscribe to the Unfunnel Book Club for free and enjoy a featured book recommendation each month, possibly with some exclusive deals to boot!
This really is a fantastic list of books. The new year has led me to try and update my “business” way of thinking as much as possible and breathe some new life into my way of managing and handling challenges in the workplace. I’m really happy I found this blog (Thanks!). I thought I would also add a must read to the list called “Think Wrong” (http://www.thinkwrongbook.com/). Here is a book that was written by a group of people who spend their days training and coaching leaders and teams as well as running immersive workshops on how to drive positive change and introducing this new and ingenious problem solving system. The book got me excited and it felt like I really was reading something new and not the usual “cliche” business book. If you are feeling stuck and trying the same thing over and over again you MUST check out this book
I would love to hear what you think
Hi Bianca,
Just read your book recommendation last week – we’ll be adding it to next month’s list of “must-reads” for 2017! 🙂
Please feel free to share any other reads you come across…
Erica