Selling a home isn’t easy. It takes time and dedication. It’s estimated that it takes around 57 days to sell a home in the market on average. But there’s a good chance that you’ll have to wait longer, despite the housing shortage. One way to decrease the amount of time waiting is by doing marketing.
Marketing your property can be a daunting task. However, it’s important to remember that you are not alone in this process – there are plenty of people and businesses that can help you along the way. Here are five ways to market your property to stand out.
Utilize Digital Technology
Most people start searching for a new home or property online, so ensuring that your listing is easily accessible and visible is vital. Here are some digital technologies you should take advantage of when selling your home:
Social Media
Social media is home to more than 80% of the U.S. population. It’s a powerful way to connect with individuals and learn about their interests. In addition, you can use social media platforms like Facebook, Twitter, and Instagram to market your property. You can create a page or profile dedicated to your listing, share photos and videos, and use hashtags. You can also collaborate with local businesses to share your listing with their followers.
Website
A website dedicated to your property is another excellent way to market it online. You can use this platform to provide potential buyers with information about the property, such as its features, amenities, and location. You can also use your website to showcase photos and videos of the property.
Digital Flyers
Digital flyers are a great way to market your property to those who may not be actively searching for a new home. You can distribute these flyers through email or social media platforms. You can also include a link to your website or social media page.
Digital technology is key to marketing your property in today’s market. You can reach a much wider market by using it.
Get Professional Help
If you’re feeling overwhelmed by the prospect of marketing your property, it might be worth enlisting the help of a professional. There are various marketing options for you, one of which is telemarketing.
Telemarketing
This marketing involves making phone calls to potential customers to promote your property. It’s a great way to reach out to people who might not be actively searching for a new home. You can do this yourself, but it will be hectic. It might be wiser to outsource your telemarketing needs to professionals. They will know how to tackle specific markets and can provide you with valuable feedback. It’ll also save you a lot of time.
Content Marketing
Content marketing is another form of professional help that can be extremely beneficial. This type of marketing focuses on distributing valuable content to attract and retain a clearly defined audience. Use this kind of marketing to attract first-time homebuyers to your property.
Use Visuals
People are visual creatures, so market your property with high-quality photos and videos. If you’re not confident in your photography skills, hire a professional photographer to take pictures of your property inside and out. In addition to still photos, consider creating a virtual tour or video walkthrough of your home or office space. This is an excellent way for potential buyers to get an idea of your property without having to visit in person (which may not even be an option if you live in another state or country).
Host an Open House
An open house is a great way to get people interested in your property without committing to anything. Advertise your open house in local newspapers and community bulletin boards; this will help generate word-of-mouth buzz about your event. If possible, offer refreshments and tours of the premises during the open house so potential buyers can get a feel for what it would be like to live or work in your space.
Be Creative
Think outside the box when marketing your property – the more creative you are, the more likely you stand out from the competition. If you have unique features or amenities, highlight those in your marketing materials (photos, videos, website, etc.). You might also want to consider hosting special events such as sweepstakes or contests related to your property; this can generate interest and excitement among potential buyers who might not have considered your listing otherwise.
Marketing your property doesn’t have to be difficult – with a little effort and creativity, you can make sure that your listing stands out from the rest! Follow the tips above to sell your home in less than 57 days!