If you’re in the business of selling real estate, it’s important to stay up-to-date on the latest marketing trends. What worked last year might not work this year, and what works this year might be passé by 2023. To help you stay ahead of the curve, this article has compiled a list of 7 real estate marketing trends to watch.
1. Virtual Tours
Virtual tours are becoming increasingly popular, especially as more and more buyers start their home search online. If you’re not already using virtual tours as part of your marketing strategy, now is the time to start. Buyers love being able to tour a home without having to leave their living room, and virtual tours give them a chance to do just that.
In-depth tours that show a kitchen’s stainless steel appliances, the master bathroom’s Italian marble floors and countertops, and more are an excellent way to show homes in their best light. Highlighting possible cellar recreation rooms and the home’s potential to be expanded into a larger living area are both strong selling points, as well.
2. Augmented Reality
If you really want to wow your clients, you can take things one step further and consider using Augmented Reality as part of your marketing strategy. Augmented Reality allows buyers to see what a home would look like with different furniture or decor. It’s a great way to help them visualize the space and get a better sense of whether it’s right for them. There are a wide variety of augmented reality apps available, so you can find one that fits your needs and budget.
3. Professional Photo and Video Content
Gone are the days when cell phone photos and videos were good enough for your real estate listing. In today’s market, buyers expect high-quality, professional photos and videos that show off a home’s best features. Hiring a professional photographer or videographer is worth the investment if you want your listings to stand out from the competition.
4. Drones
Drones are another tool that can help you take your real estate marketing to the next level. Aerial shots give potential buyers a unique perspective on a property, and they can be used for both photos and videos. If you’re not comfortable flying a drone yourself, there are plenty of drone services that will do it for you. Drone shots let buyers see more of the property’s surroundings, and they can be a great way to show off a home’s location.
5. Mobile Apps
More than half of all internet traffic now comes from mobile devices, so it’s crucial to have a mobile-friendly website if you want to reach your target audience. But why stop there? There are also plenty of great real estate apps that you can use to market your listings and connect with potential buyers. Some apps even allow buyers to search for homes based on their current location, which is super convenient for anyone who’s out looking for their dream home on a whim.
6. Social Media
Social media is no longer just a trend — it’s a necessary part of the business. Not only does social media give you a chance to reach a wider audience, but it also allows you to show off your listings in a more personal way. Social media analytics also provides you with invaluable data about your audience and their interests. You’re missing out on a huge opportunity if you’re not using social media to market your listings.
Platforms like Facebook, Twitter, and Instagram allow you to reach thousands of people with just a few clicks—and it doesn’t cost anything but time. Make sure you’re active on social media and regularly share fresh content (photos, videos, blog posts) about your listings. You should also consider running ads on social media if you want to reach an even wider audience.
7. Emails
Email might seem like an old-fashioned way to market your listings in 2023, but don’t underestimate its power! A well-crafted email campaign can help you build relationships with potential clients, keep existing clients updated on new listings, and close more deals overall. Plus, it’s easy (and affordable) to get started—all you need is an email list and some great content (which you probably already have). So don’t write off an email just yet—it could be precisely what your real estate business needs this year!
In Closing
Marketing trends change over time, and by keeping up with the latest trends, you can make sure your real estate business is always on the cutting edge. From email to social media marketing, there are plenty of ways to get ahead of the curve and keep your clients happy—so don’t be afraid to try something new!